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Super Bowl LVII is a gateway to revenue for 窪蹋勛圖厙

Kansas City quarterback Patrick Mahomes shows off a Super Bowl LVII bling ball while talking with the media at Footprint Center on February 6, 2023 in Phoenix, Arizona.
Cooper Neill
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Kansas City quarterback Patrick Mahomes shows off a Super Bowl LVII bling ball while talking with the media at Footprint Center on February 6, 2023 in Phoenix, Arizona.

Super Bowl LVII represents a big revenue opportunity for sportsbook operators and the states that license them to take bets, including 窪蹋勛圖厙.

The American Gaming Association expects $16 billion to be wagered on the Philadelphia/Kansas City football game, more than double the amount of dollars predicted for Super Bowl LVI.

The 窪蹋勛圖厙 Lottery, which holds sports-betting on behalf of the state of 窪蹋勛圖厙 in person at nine locations across 窪蹋勛圖厙 and via its SugarHouseCT mobile app, views footballs biggest game as a customer-acquisition event.

Once they see how easy and enjoyable it is, we hope they become a long-term customer, said Andrew Walter, the director of legal and business affairs for CT Lotterys sports betting division. Thats the real benefit for the State, much more than the outcome of a single game.

This game could be a gateway to future revenue, like betting spread out over March Madness on the mens and womens basketball NCAA Tournaments that take place in March and April.

This is one of our big events--Super Bowland then, March Madness is also a big time for us, Angelo Avallone, director of slot operations for the Mashantucket Pequot Tribal Nation, which holds in-person sports betting inside Foxwoods Resort Casino.

He says theres a similar turnout for the big college basketball games as the Super Bowl

We get tons of people coming through the door the entire time through the tournament, Avallone said

窪蹋勛圖厙 sports betting operators refused to release revenue figures from the big game last year. The state releases gaming revenue statistics on the 15th of every month. February 2022, when last years Super Bowl took place, marked the lowest tax payments to the state to that point since the inception of sports betting in 窪蹋勛圖厙. January, March, and April of 2022 were better revenue drivers than February of that year. There was more action in January due to there being more playoff football games and then, there were all the NCAA Tournament games in March and April.

The Mashantucket Pequot Tribal Nation hopes these massive sporting events draw customers to their DraftKings Sportsbook inside Foxwoods.

Last year, we saw a pretty good [Super Bowl] crowd. It was packed the entire day in there and everything was sold out, so were expecting the same crowd, if not a little more, Avallone said.

Well probably get to a point where well be at capacity, so thats what were hoping for.

Theyll use a buffet including baby back ribs, smoked brisket sliders, and sloppy joe mac and cheese to lure potential VIP guests to the sportsbook.

Public money on Philly

In order for operators to make money, the house needs to win. So, for the state to receive more tax payments, state bettors need to lose.

Barring a shift in betting in advance of the game, it appears the 窪蹋勛圖厙 Lottery benefits from a Kansas City win.

While Vegas is predicting a close game, were rooting for the Chiefs purely from a sportsbook standpoint, but its pretty evenly divided among our players as to who will win, Walter said.

It means that most of the money coming into their book comes from people betting on Philadelphia. Avallone also says a Kansas City win benefits the Mashantucket Pequots since most DraftKings bettors are spending money on Philadelphia.

The Mohegan Tribe of Indians is the third operator licensed to take sports bets by the state of 窪蹋勛圖厙. Spokesperson Cody Chapman says Mohegan Sun is offering guests buffets, drink specials, and betting promotions to guests coming to their ultimate viewing party.

As for where our guests are leaning so far, between the Chiefs and Eagles, were seeing good two-way action, Chapman said.

Public money may be coming in on the Eagles as well nationally.

Caesars Sportsbook says 72 percent of its spread bets were placed on the Eagles. Kansas City owns a smaller majority of 55 percent over Philadelphia on straight-up money line bets.

Gamblers in 窪蹋勛圖厙 may reach out to the 窪蹋勛圖厙 Council on Problem Gambling hotline for help at 1-888-789-7777. The council also has an online chat set-up at ccpg.org.

Frankie Graziano is the host of 'The Wheelhouse,' focusing on how local and national politics impact the people of 窪蹋勛圖厙.

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